Rhetoric, simply defined, is the ability to use language effectively.
Some examples of rhetoric I found were:
This is a photograph is of Aristotle, who discovered Ethos, Pathos, and Logos. I don't think it's possible to argue this is a bad display of rhetoric.
This is a photograph of Malcolm X, he used rhetoric effectively because he affectively reached the audience that was in front of him, no matter who they were, like "Everything's a Text" described.
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