This picture is good rhetoric because it shows that most people only get a product because it is on a billboard and looks "cool".
We are the "The Green Room," a constituency of university students who have one single-minded goal: to bring the knowledge of the academy to the public. Though we value what we are able to do ourselves, our real power is in what we are able to help others to accomplish. That is why we are reaching out—we want to help. To this end, the Green Room is committed to diligent scholarship on issues of contemporary relevance, and to sharing what we discover with the world.
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